Othellos Tragic Flaw Essay example - 1082 Words

Othellos Tragic Flaw The extravagant language and literary techniques used in Shakespeares Othello enhance the settings, characters, and themes. Othello, an intricate tragedy about good versus evil, loyalty, love, sexual jealousy, and appearance versus reality, is told in a first person point of view. The play is entitled Othello and the plot and action encompasses him, thus supporting his position of protagonist. The play takes place during the Renaissance in Venice, Italy and in Cyprus over three days. The opening scene of Othello is very dramatic as it begins in the middle of a disagreement or argument between two of the characters, Iago and Roderigo. Iago is a corrupt individualist who†¦show more content†¦Therefore the term ‘Moor’ used for Othello throughout the play may have or not shocked the audience, as it is a racist remark. One of Othello’s focal flaws would be his colour. One could argue is Othello is a racist play? This play does conform to the stereotypical image of a Moor; the play opens with racist language, ‘Moorship’, ‘the thick lip’, ‘Old black ram’. At the start of the play when he is seen heroic and noble, he is seen as being ‘more fair than black’, however when he kills Desdemona he is the ‘blackest devil’. On the other hand Shakespeare has dealt with the issues of race, and h as written about it, he challenges stereotypical labels such as ‘Moor’ and exposes racism. However Othello clearly feels himself to be an outsider, â€Å"your great business†. â€Å"Your† implies that he does not feel himself to be part of Venice, he does not say â€Å"we†. Iago expects this feeling Othello has very cleverly by appearing as a world-weary man, knowledgeable of Venice and Venetian women. Othello is a prestigious character, ‘Valiant Othello’ and is respected by the senators for his valiant service in war. Othello seems to have a good deal of ‘self knowledge’. This is revealed through his calm assurance when faced with Brabantio’s fury as he had â€Å"stolen† Desdemona from him. Othello Marries Desdemona, a Venetian white woman, who is also the SenatorShow MoreRelatedOthellos Tragic Flaws746 Words   |  3 PagesOthello’s tragic flaws Rodrigo Diaz 5/13/14 William Shakespeare wrote many plays in the 1600’s, lots of them were tragedies. William Shakespeare’s plays often had the downfall of a hero in it. In the play Othello: the tragic hero, Othello who is a larger than life character has earned a high rank in life as well as the military. He is a much respected man even though he is black. And has married a white woman named Desdemona. But when he makes the decision to make Casio Lieutenant instead ofRead MoreOthellos Tragic Flaw Essays1208 Words   |  5 Pagesby becoming a military general. In the military Othello meets Cassio and Iago, he chooses Cassio as his lieutenant which upsets Iago. The promotion of Cassio begins to show jealousy in the play. Even though Othello is not a ruler in Venice, his tragic flaws are jealousy and gullibility, therefore Othello is easily manipulated by Iago because Othello feels the need to be accepted. Iago plans to revenge Othello for not choosing him to become lieutenant, and knowing that Othello is easily deceived makesRead MoreEssay on Othellos Tragic Flaw852 Words   |  4 PagesShakespearean tragic heroes by the absolute feeling of affection the audience feels for him even unto the very end of the play. Any discerning reader painfully recognizes the virtue and goodness of Othello throughout the entire play, in contrast to the general degeneration of character so typical of a tragic hero. It is this complete pity that makes the death of Othello so tragic as the audience lends their full hopeful support until the inevitable and unavoidable fall. The evil side of Othello’s tragicRead MoreEssay about Othellos Tragic Flaws983 Words   |  4 PagesCreek, once commented that, â€Å"like all great romantics, Shakespeare realized love was a lot more likely to end with a bunch of dead Danish people than with a kiss†(Americans on the Bard). This emphasizes how easil y people can relate Shakespeare to tragic love. Although he did write many poems and plays with happy endings, his tragedies stand out the most. In these tragedies, people are often led through use of misconception, trickery, or both. An example of misconception can be shown by another ofRead MoreOthello, By William Shakespeare1134 Words   |  5 PagesIn Shakespeare’s play Othello, there is love, jealousy, death and of course, a tragic hero. A tragic hero is one who experiences an inner struggle due to some flaw within his/her character; that struggle results in the fall of a hero. According to Aristotle, â€Å"A tragic hero is a character who is not eminently good and just, yet whose misfortune is brought about not by vice and depravity, but by some error or frailty†¦Ã¢â‚¬  (Aristotle, Poetics). Othello is an intricate play that dwells into the privateRead MoreEssay The Tragedy of Othello1292 Words   |  6 Pagesexample of a tragic hero. Shakespeare was influenced by Aristotle’s concept of a tragic hero and used Aristotle’s principles to create Othello. William Shakespeare attempted to create an Aristotelian tragedy play with a tragic hero and succeeded in Othello, the Moor of Venice by weaving in pity and fear into each line and action. The power of pity and fear creates the upmost tragic situation and follows in accordance of Aristotle’s definition of tragedy. Othello makes the ultimate act as a tragic hero byRead MoreA Comparative of Shakespeares Othello and Oedipus Rex1511 Words   |  6 PagesA Comparative of Shakespeare’s Othello and Oedipus Rex In Shakespeare’s work Othello: The Moor of Venice, Othello’s over trusting nature was revealed when his trust in false accusations about his wife Desdemona’s unfaithfulness causes him to kill her and himself, conveying Othello as a tragic hero. Oedipus, the main character in Oedipus Rex, is characterized as a tragic hero when he tries to run away from his fate and finds out that the cause of his fate was his attempt to escape it. Oedipus RexRead MoreTragedy In Shakespeares Othello1519 Words   |  7 Pagesthe tragic hero of the play that drives the narrative rather than Machiavellian Iago. Audiences are attentive in the protagonist being caught in a crisis situation where an error is made through judgement or action. Shakespeare uses this idea by adapting Aristotles view on hamartia and applying it to his play Othello. Aristotle’s Hamartia is an incident in the plot this is often translated as the tragic flaw. The tragic flaw is what captivates the audience to further reflect on Othello’s characterRead MoreShakespeares Use of Aristotles Guidelines to Tragedy in Creating the Play Othello1572 Words   |  7 Pagesof its ability to bring the viewer into the drama and feel for the characters, especially the tragic hero. This analysis of tragedy was formed by the Greek philosopher Aristotle, and also noted in his Poetics (guidelines to drama). As a playwright, Shakespeare used Aristotle’s guidelines to tragedy when writing Othello. The play that was created revolved around the tragic hero, Othello, whose tragic flaw transformed him from a nobleman, in to a destructive creature, which would inevitably bring himRead MoreThe Mirror Of Weaknesses Of Shakespeare s Othello Essay1483 Words   |  6 PagesThe grand tragic play Othello written by Shakespeare illustrates the contradictions in human natures through the display of tragic falls of various characters such as Othello, Iago, and Roderigo. Othello, the protagonist of the play, fell in love with the daughter of a nobleman, Desdemona. However, this relationship is soon broken up because Othello believed the accusation from Iago, Othello’s subordinate, towards Desdemona for having a disloyal relationship with her husband Othello’s lieutenant

Is Post Secondary School Worth It - 1405 Words

E. Lisette Marasigan Mr. Kevin Gurubatham Government/Economics 17 May 2015 Is Post-Secondary School Worth It? In a society where the inflation of the broad economy is going up, it is being beat by the rapidly increasing tuition costs. Everyday people make the decision whether it is worth paying for high college tuition when job wages are decreasing. However, since the wages of jobs are going down it is more important now that people receiving a degree from a college or university. Therefore they can be on the top of the pay range by having the advantage of getting a job over high school graduates. It is worth paying the high tuition cost because the end result after forty years will be beneficial. As a college graduate, a person is pursuing a dream for their parent by surpassing their living situations, they are receiving more than an education which includes character traits and satisfaction of a job, and in the end they are going to be more financially stable than a high school graduate. Background/ Cause of High Tuition The cost of post-secondary school started to rise quickly in the 1980’s to the point where it out grew the median family income. Since the rise of the tuition cost continues until the 1990’s which was during the boom of the stock market; that is when endowments came in to play due as to one of the ways to offset the cost for families (Ehrenburg, Tuition Rising: Why College Costs so Much, Cornell University). The reason why tuition in college isShow MoreRelatedA Piece Of Paper And Years Of Schooling1286 Words   |  6 Pagesbe hired by Bill Gates† (Slouka, 4), a degree is a requirement. A college degree is simply a documentation, in other words a degree is a piece of paper confirming one met a certain level of pedagogic achievement. Nowadays, a college degree or post-secondary education is not synonymous with a stable income or secure job. Not to mention, people decide to take learning into their own hands and self-educate themsel ves. Too add on, education and professional accomplishments are not directly related toRead MoreIs College Still Worth It?915 Words   |  4 PagesIn â€Å"The Great Debate: Is College Still Worth It?† author Ricardo Azziz endorses post-secondary education by stating its economic advantage in today’s society. The author begins his article by introducing a survey done by the American Association of State Colleges and Universities, which shows that the majority of college graduates believe college education is worth its cost. Not only are people convinced of the value of a college education, adults with a degree of some sort (bachelor’s degree orRead MorePersuasive Essay1334 Words   |  6 PagesFatemah Karim Ms. Meyer AP English 11 February 22, 2013 Is it really worth going to college, owing hundreds of dollars in order to get a degree in a profession to become successful and experienced in the real world? Today, as tuition costs increase students are questioning whether college is fit for them or not. For one, college can be really expensive, for example at the University of Minnesota for an undergraduate during the academic year of 2011-2012, the cost for one credit was $448.08 and $5Read MoreCollege Is A Waste Of Time And Money853 Words   |  4 PagesHigh School in Valley Steam, New York, interviewed 300 college students at random and 200 of them didn’t think that the education they were getting was worth the effort.† (Bird 220). The idea of continuing education after graduating high school can be very questionable for some students. Many students side with Caroline Bird and her theory that education serves very little purpose in the job market in her essay â€Å"College Is a Waste of Time and Money†. Bu t inevitably, students believe that post-secondaryRead MoreEfficacy of Team Learning on Cultivating Moral Value at Higher Secondary School1159 Words   |  5 PagesCULTIVATING MORAL VALUE AT HIGHER SECONDARY SCHOOL ABSTRACT The present study highlights the efficacy of Team Learning on cultivating moral value of the students at Higher Secondary School. Parallel group Experimental method was adopted in the study. Eighty students ( control group – 40 students + experimental 40 students ) were selected as sample for the study. Researcher self –made achievement tool was considered as tool for the study. Pre test - Treatment - Post test was adopted in the researchRead MoreGender Pay Gap Essay1537 Words   |  7 PagesFirst-wave feminists fought for equality between men and women, so that women could have their own rights. One of the rights that women fought for was the ability to get post-secondary education (Lorber, 2010, p. 2). As a result, women had the ability to attend post-secondary education, and have been exercising this right ever since. In 2005, 58% of women received all bachelor’s degrees (Snyder Dillow, 2007, p. 325). Yet once graduation occurs, there is a different form of gender inequality foundRead MoreGeneration Y : A Whole New Reality996 Words   |  4 Pagesincreased cost of housing and tuition, my generation [y] is faced with a web of issues that we need to correct. Also, my generation faces the increased cost of tuition, and faces difficulty when trying to find and maintain a job after completing post-secondary education. â€Å"We find that because of the difficulties facing millennial [ge neration y], they are delaying these important life decisions, like getting married, buying a home, starting a family† (Goodman, L., 2015, para. 8). Generation y is looselyRead MoreEquilibrium And Education : The Modern Day American Society1582 Words   |  7 Pagesgiven was that, â€Å"In 2011, nearly 46.2 million Americans were living in poverty† (11 Facts). With many occupations requiring some type of post-secondary education. How can the quality of life be improved if a myriad of people are facing such high levels of poverty and cannot afford the cost of that higher education? Obstacles in obtaining an education beyond high school come from the prejudice in education by making it affordable to those with the ability to pay the out of pocket costs. Social inequalityRead MoreCollege Is Worth The Investment1322 Words   |  6 Pagesand effort on obtaining their diploma. However, many find themselves in a rut—they have graduated their post-secondary school, but now they cannot obtain a job! Regrettably, this exact situation happens to several thousands of individuals every year. As a result, people often find themselves debating on whether or not college is valuable enough to pour hundreds of dollars into. College is worth the investment if one enters the program with the right experience, finances, and connections to make theRead MorePost Secondary Education : An Example Of Dedication, Work Ethic, And Self Motivation For A Better Life Essay1280 Words   |  6 Pagesnecessary information regarding attending post-secondary education. Even though this quote also seems very logical, it proves to be a breaking point for Americans in their decision to attend a post-secondary education college or technical school. Important matters regarding post-secondary education are very simplistic, such as raising Americans economic status, and bettering one’s stereotypical educational outlook. Another main facet of attending post-secondary educati on leads to better opportunities

Wireless Irrigation System Using Mobile Phone Free Essays

Wireless Irrigation System Using Mobile Phone Abstraction–The purpose of this work is simplify the irrigation system utilizing cellular telephone. It is a radio control system for exchanging on/off of H2O pump by which a husbandman can easy command the irrigation of his field from any location. In rural country, changelesselectricity fluctuation and irregular power handiness are day-to-day jobs faced by many husbandmans for a long clip. We will write a custom essay sample on Wireless Irrigation System Using Mobile Phone or any similar topic only for you Order Now To rectify such type of job, we developed a radio irrigation system. Farmer merely demands to name a fixed figure and so he can supervise the irrigation system easy. So this system will alleviate the adversities of husbandmans by replacing the manual control of H2O pump with the radio automatic control. Keywords—DTMF decipherer, Wireless control, Irrigation system, Mobile phone, Relay I. Introduction There have been drastic socio-economic developments in the life of both rural and urban people since the debut of nomadic phones in India. With latest promotions in engineering and mass production of nomadic phones in the market, they have been used in every walk of life which includes mechanization work. The agribusiness industry is no manner behind in including these technological promotions [ 1 ] . With the approval of modern engineering, the crude method of agricultural plants is now altering and advanced methods are being introduced in it. Again the human head ever demands information of involvement to command systems of his/her pick. In the age of electronic systems it is of import to be able to command and get information from everyplace [ 2 ] . So this system allows us to upgrade the irrigation system with the aid of modern engineering. Using this system, the husbandman can command the irrigation from any topographic point. So he can provide the proper sum of H2O in his field. As a consequence, the production of his harvests will be much better. II. PROPOSED SYSTEM Previously, husbandmans were dependent to the rain H2O. Now with the progress in agricultural system, they supply H2O with the H2O pump in their field. But as electricity crisis is a common matter, frequent power failures is major hinderance for irrigation. Again their field is far from their abode sometimes. So it becomes hard to supervising the irrigation system ever. So we have developed a radio irrigation system which is controlled by an electronic device based on DTMF ( Duel Tone Multi Frequency ) engineering. By this, the husbandman can command the H2O pump through nomadic phone. When he sends any signal in the device, it responses with the bid. It switches on/off the H2O pump harmonizing to the input by the husbandman. DTMF ( Duel Tone Multi Frequency ) :DTMF is a generic communicating term for touch tone ( a Registered Trademark of AT A ; T ) . The tones produced when dialing on the computer keyboard on the phone could be used to stand for the figures, and a separate tone is used for each figure. However, there is ever a opportunity that a random sound will be on the same frequence which will trip up the system. It was suggested that if two tones were used to represent a figure, the likeliness of a false signal occurring is ruled out. This is the footing of utilizing double tone in DTMF communicating. DTMF dialing uses a computer keyboard with 12 buttons. Each key pressed on the phone generates two tone of specific frequences, so a voice or a random signal can non copy the tones. One tone is generated from a high frequence group of tones and the other from low frequence group [ 2 ] . The frequences generated on pressing different phone keys are shown in the Table 1. Button Low Frequency ( Hz ) High Frequency ( Hz ) Key Frequency ( Hz ) 1 697 1209 1906 2 697 1337 2034 3 697 1477 2174 4 770 1209 1979 5 770 1337 2107 6 770 1477 2247 7 852 1209 2061 8 852 1337 2189 9 852 1477 2329 0 941 1209 2150 * 941 1337 2278 # 941 1477 2418 Table 1: Frequency generated on cardinal imperativeness. Fig. 1: Hardware of the proposed device The developed device for the irrigation system consists of some constituents such as DTMF IC, micro-controller, relay etc. In this undertaking, we have used DTMF decipherer IC ( MT8870 ) to bring forth the frequence. The relay operates the motor of H2O pump harmonizing to the bid given on the Mobile. III. WORKING PROTOTYPE The system works through DTMF engineering. Here, we have to utilize two nomadic phone, one should be kept with the device and another will be operated by the husbandman. Farmer merely have to call to another Mobile and imperativeness the predefined key to run the H2O pump. Fig. 2: Use in existent life When the husbandman makes a call to another phone, the operation starts with it. Then he presses the denoted button on his phone. It creates tones which is transferred to the other phone and received by the DTMF decipherer circuit. Then it filters the signal and gives the end product. There are four end products which are denoted by Q1, Q2, Q3 and Q4. Each button generates different tone and the end product are besides created harmonizing to the tone. The end product is given below in table 2. Button Low Frequency ( Hz ) High Frequency ( Hz ) Q1 Q2 Q3 Q4 1 697 1209 0 0 0 1 2 697 1336 0 0 1 0 3 697 1477 0 0 1 1 4 770 1209 0 1 0 0 5 770 1336 0 1 0 1 6 770 1477 0 1 1 0 7 852 1209 0 1 1 1 8 852 1336 1 0 0 0 9 852 1477 1 0 0 1 0 941 1209 1 0 1 0 * 941 1336 1 0 1 1 # 941 1477 1 1 0 0 Table 2: End product for different keys So we have to choose which button we want to utilize to run. Then that matching end product is sent to the micro-controller. After that, micro-controller will direct the pulsation to relay. Now relay will drive the motor. In this manner, the husbandman can easy run his operation system. The block diagram of this working process is given in figure 3. Fig. 3: Block diagram of working process IV. RESULTS A ; DISCUSSIONS As this device aids to command the motor of H2O pump wirelessly, so it will assist to salvage the ingestion of power. Again we don’t have to be present to exchange on/off the H2O pump. So no more manual control will be. As we can provide the H2O in the field seasonably with the aid of this device, so the production will be much bigger and the husbandman will be benefited. The device is based on relay which can run really high H2O pumps. Again the cost of this device is really low. So that is rather low-cost for the husbandman. The husbandman can command the H2O supply to his field from any topographic point of the universe by merely pressing a button on his Mobile phone which is great for nonreader husbandmans. So with the execution of this undertaking, we can easy decrease many troubles in our agricultural system. V. CONCLUSION This proposed system provides an option to decrease the work of irrigation with the aid of nomadic engineering. It helps non merely to command the irrigation system but besides saves their clip needed to go to their field in order to exchange on/off the H2O pump. So there needs none to supervise the irrigation system instead timely irrigation can be easy ensured. So the production cost will lees than old which will be good for the husbandman. At-last we will promote the husbandmans to utilize this engineering for bettering their irrigation system to do maximal net income as good as to cut down the hard-work in monitoring H2O pump. Mentions [ 1 ] . V.Divya, A.Umamakeswari, â€Å"SMART IRRIGATION TECHNIQUE USING VOCAL COMMANDS† , International Journal of Engineering and Technology ( IJET ) , ISSN: 0975-4024, Vol 5 No. 1 Feb-Mar 2013. [ 2 ] . Tuljappa M Ladwa, Sanjay M Ladwa, R Sudharshan Kaarthik, Alok Ranjan Dhara, Nayan Dalei, â€Å"Control of Remote Domestic System Using DTMF â€Å" , ICICI-BME 2009 Bandung, Indonesia, page 69-74. [ 3 ] . EswaraRao Pandiripalli, Phani Ram Veeramachaneni, SambhaniMadhu Babu, Jafar Sadik, â€Å" INTERACTIVE IRRIGATION SYSTEM THROUGH MOBILE WITH IVR RESPONSE â€Å" , IJRET, Sep 2012, ISSN: 2319 – 1163, Vol No.1, page 36-40. How to cite Wireless Irrigation System Using Mobile Phone, Essay examples

Social and Emotional Skills Management †Free Samples to Students

Question: Discuss about the Social and Emotional Skills Management. Answer: Introduction Sometimes one may ask why we need a personal support system. When things are not going well or when one is not feeling that great there is certainly need for a support system and encouragement. For those people who need to make it on your own without another person help, it may be challenging to battle the uphill (Accorsi, Manzini Maranesi, 2014). There is certainly much wisdom , experience along with insight that can be obtained from the friends , family or even the colleagues who have been there and have learnt what it would take in order to prevail . The social support is widely seen as the perception in which actuality that is cared for and they could receive help from the others. The workers themselves normally have a set of requires that is a part of the psychological contract of the workers. It is precisely how the workers needs which establishes the capacity for the good human relations in addition to the optimum productivity at the work (Accorsi, Manzini Maranesi, 2014). T his is discussed rarely or maybe implemented as one rushed about doing the tasks as opposed to building on the relations. It is necessary for one to establish the personal support system, regardless of whether at the work and in the personal life. The social support, whether or not from the trusted group or even valued persons continues to be seen to reduce on the psychological consequences of the stress, and it could enhance the immune function. The social network aspect whether it is formal or even informal could provide a sense of the belonging, security as well as the community (Power Sharda, 2009). There has been a strong tie which exists between the social support and the measure of the well-being. Those individuals that have a personal relationship usually cope much better with the numerous stressor components that could include the bereavement, loss of job or even the illness. Therefore when one has a personal support system is exceptionally important in order to maintain o nes good physical as well as the mental health. In this task 2, it encompass a map of the support system, which will included the stressors and the supports. There are symbols, diagrams which represent all things about me and the individuals who support me and block me. The picture also shows that a compassion since am able to connect with the other groups emotionally which is very crucial in building of strong relationship, and to have a more than a superficial interactions (Kadushin Harkness, 2014). When one what others what we want for ourselves and they care truly of our well-being it offers an amazing foundation when it comes to making the real connections. I have also commitment to the relationship I have with others. When one is committed to the other groups there is essentially a dedication as well as allegiance which offers a stable plans as well as goals for the future (Seaward, 2013). On the professional aspects based on my picture it highlights that this is the main stress in life (Jones, Bouffard Weissbourd, 2013). I always love what I do but the need to perfect on what am doing gives me anxiety. This is an issue in regards to my work and to grow professionally has been a shortcoming especially since am not good with my money and some times the bills go unpaid. In my personal support system it has various support groups such as the family, friends, workers and enemies who have blocked me to success. These individuals one way one another have impacted my life positively or negatively (Power Sharda, 2009). Friends and family: these groups of individuals have been supportive in my life as well as effective in my support system. The encompassing symbol shows a strong positive connection which exists which means that these individuals have always supported me in my life and they are always there to offer any assistance either emotionally and financially (Jones, Bouffard Weissbourd, 2013). When one has a significant individuals as the support system could be extremely useful. Expecting one individual to carry a load of support to you can be awful a lot to ask. I have these individuals who love and support me. Nonetheless, there is no relationship which is conflict free but most of the time we always solve our issues. Enemies who have blocked me. As far as my success is concerned there have been individuals who have blocked me and I regard anyone who does not which the best of me as an enemy of my success. Over the years I have had individuals who have significantly be little me and I have felt they are significant I my support system since without them I would have not gotten the drive to forge forward. Workers: The work has been the main stress in my life since I do love what I do, but my need in perfecting what I do has been causing a lot of anxiety. This has significantly impacted negatively on not meeting the housing bills which go unpaid. In this encompass symbol it shows a stress connection on the same because of the issues which are occurring in my life (Jones, Bouffard Weissbourd, 2013). In this support system it reflect an adequate level to the support next year fieldwork placement (Kadushin Harkness, 2014). This is because it contains various support group that impacts on my live in one way or another and they could help impact strong positive connections which will help me achieve significantly in my life as well as the duties I will undertake. The type of support which is missing is the employment training. This level is significant in a number of ways before I could go for the fieldwork placement. When it comes to the work training the employer could organize training whereby he could hire trainers who could help empower on the various aspect when it comes to the fieldwork (Jones, Bouffard Weissbourd, 2013). This might challenging for one to engage but with the right training it will be much easier when it comes to achieving and accomplish the various duties assigned and be able to meet the target which have been set. The support which is positive in my part and which I would like to maintain is that of the family and the friends especially those who have been with me during the times when things were not going well. These are the relationship which are nurturing every day and each member individual are connecting to the support system (Sarason, 2013). When it comes to the families they could offer the housing support, the income support as well as the quality of the other connections. The whole family and the friends unit level to the connectedness especially to the external world particularly in the areas where there is deprivation of resources and they need to be mobilized as well as strengthened. Conclusion In this task 2, it has examined on the drawing of personal support system that incorporates the supports and the stressors. There are encompassing symbols which have been incorporated to stress the level of the connection between the supports. Additionally, it has also examined on various questions which are related to the support system. References Accorsi, R., Manzini, R., Maranesi, F. (2014). A decision-support system for the design and management of warehousing systems. Computers in Industry, 65(1), 175-186. Jones, S. M., Bouffard, S. M., Weissbourd, R. (2013). Educators' social and emotional skills vital to learning. Phi Delta Kappan, 94(8), 62-65. Kadushin, A., Harkness, D. (2014). Supervision in social work. Columbia University Press. Power, D. J., Sharda, R. (2009). Decision support systems. In Springer handbook of automation (pp. 1539-1548). Springer Berlin Heidelberg. Sarason, I. G. (Ed.). (2013). Social support: Theory, research and applications (Vol. 24). Springer Science Business Media. Seaward, B. L. (2013). Managing stress. Jones Bartlett Publishers.

Jews and Synagogue

Organizational Behavior and Management

Organizational Behavior and Management Introduction Directorial behaviour is the study that investigates the blow on persons and groups behaviour in companies undergoing change. This is very important because the resulting knowledge is used to improve the effectiveness of an organization during change (Martin, 2010). Organizational change on the other hand, is the modification in the ranks in an organization.Advertising We will write a custom term paper sample on Organizational Behavior and Management specifically for you for only $16.05 $11/page Learn More Change is inevitable since organizations operate on open systems which interacting with the dynamic external environment. In the following paragraphs, the themes and statements in the Eight Stages in Kotters book Leading Change† will be compared and contrasted with specific concepts discussed in the Ivancevich textbook. Stage 1: Establishing a Sense of Urgency Kotter speculates that for change to occur, 76% of a companys population needs to embrace change for it to happen. If the whole company is convinced about the need for change, the easier it will be to implement it (Kotter, 1996). One way of creating a sense of agency, is having an honest and convincing dialogues; especially on the market trends and competition activities. The big idea here is that if many employees are involved in the change, the urgency to implement will be fuelled by the employees themselves. Likewise, Ivancevich points out that motivating the employees is important to initiate change. This is because if some employees are motivated, they are bound to motivate their mates (Ivancevich, 2010). When employees talk about the impending change, they will be actually be promoting it. A proper channel should be chosen for communicating matters related to the impending change. This will make sure that all aspects of the change are understood and avoid the spread of wrong information in form of rumours. Wrong information has the potential of creating unrest and this should be avoided. Step Two: Unite a Powerful alliance In order to convince employees that change is crucial, a strong leadership and visible support from the directors should be established. A coalition of professionals from different disciplines should lead the change. Some of these leaders would be needed for their expertise, status and political influence (Kotter, 1996).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Once the leaders in the organization have been identified, they should be urged to be fully committed up to the emotional level. The coalition formed should then work as a team so as to balance out their weaknesses. This is very important since individuals from different disciplines are bound to disagree and have shortcomings. However, Ivancevich points out the need of recognizing the impact of an informal organization in implementing change . There is need to use informal leaders to help initiate change, since formal organizations are usually resistant to change. Communication is much widespread and free in an informal setting than in a formal one. This means that people will be aware of the change in a more casual way and easily adapt to it. Also, communication channels in a formal setting are slower and usually appear dictatorial. On the other hand, an informal way is more welcomed. Step Three: Create a Vision for Change The third step in effecting change, involves setting of a clear vision which can help everyone in the organization understand why and how the change is needed and implemented. The management must ensure that everybody in the organization understands everything regarding the impending change. People tend to accept directives as long as they understand them; therefore proper vision statement is vital for change (Kotter, 1996). In this step, the values that are vital to the change are determined and a s hort summary that sets out the future of the organization is developed. Also, everyone in the organization should understand the methods needed to execute the vision created. Ivancevich supports this stage since he emphasizes on the need to have a clearly set vision, mission and plan for change to be successful. This is important as people work best when they know what is expected of them. Step Four: Converse the idea After the mission has been set, it needs to be spread in a very influential way. Since there are usually many messages communicated daily in an organization, the vision of the change has to be communicated in a way that is bound to leave an impact. Therefore, the change vision should be stated powerfully and frequently.Advertising We will write a custom term paper sample on Organizational Behavior and Management specifically for you for only $16.05 $11/page Learn More It should also be embedded somewhere everybody in the corporation has a high chance of reading it (Kotter, 1996). During meetings, the change leaders should mention the vision or at any other suitable time. Additionally, the vision should be the basis of making the current decisions and solving the present problems. By keeping the vision fresh on everyones minds; it will be a reminder of how to proceed with the current duties. Most importantly, the leaders should be the role model when it comes to adopting change. Ivancevich addresses this issue on his theme of communication. Step Five: Removal of Resistance Kotter’s fifth step in organizational change, points out to the need to remove opposition to transformation. If most of the employees have already embraced change, the few resisting should be eliminated for change to proceed smoothly. It is important for the leaders to identify individuals who are embracing change and those who are not. Once they are identified, the leaders should do their best to convince them on the importance of change. If the y are still resistance, they should be let go. Rewarding individuals embracing change can be used to encourage the resistant to follow suite. Ivancevich outlines reasons of resisting change: certain employees usually see a change as a form of the bosses to benefit themselves. Others resist simply because there are uncertainties surrounding the whole issue of change. Therefore, due to fear and selfishness, they oppose change. Ivancevich also recommends that the individuals resisting change to be enlightened on the benefits of the change. One of the differences between Ivancevich and Kotter is that Ivancevich recommends the use of force to ensure that change is implemented. Ivancevich therefore, partially supports this stage. However, both of them agree that resistance should be uprooted. Step Six: Create Short-term Wins Success is the best motivator, and therefore employees should be given a chance to celebrate every success in implementing change. Short-term goals in the change proc ess should be set with the aim of achieving the greater change (Kotter, 1996). The goals that are reasonably achievable should be evaluated to see if everything is going according to the plan (Pitts, 2006).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, by observing sure-fire projects that will not receive any strong critics or expensive, leaders will be able to asses the success rate of the change. Also, they will be able to predict the speed of implementing rate and its efficiency in operation (Kotter, 1996). Finally they will be able to analyze the potential pros and cons of the intended change. If the early targets do not succeed, the entire change process can easily be shattered. In comparison, Ivancevich states that employees like being rewarded for work well done. This is achieved if targets are well set and rewards, either in verbal form or promotions, are given to those contributing to change (Martin, 2010). Step Seven: Capitalizing on the Change Kotter reasons that a lot of change programmes are unsuccessful because triumph is announced prematurely. Quick wins are only the beginning of what needs to be done, consequently, after every win, it is wise to analyze what went right and what can be worked on as far as the next set targets are concerned. To continue building on the momentum already achieved and to keep ideas fresh, new change agents and leaders in change coalition will be needed (Kotter, 1996). In support of this step, Ivancevich points to individuals who act as catalysts and assume the responsibility of managing change activities; they can be managers or employees. Step Eight: Attaching the Changes in the Company’s Traditions At last, to make any change solid, it should be a part of the company’s main business. Because company culture often dictates its activities, the values behind the change vision must be noticeable in the daily work. As a result, efforts to guarantee that the change is experienced in each and every aspect of the organization should be made. This is bound to bring about change in the company’s culture (Kotter, 1996). Ivancevich describes culture as the manner things are done around a certain society. Therefore if change is incorporated in the company culture, it is likely to stick and be accepted as a norm. References Ivancevich, K. (2010). Organizational Behaviour and Management. Boston: Harvard. Kotter, A. (1996). Leading Change. New York: Harvard Business School Publishing. Martin, J. (2010). Business and Economics. New York: Macmillan. Pitts, J. (2006). The Effects Of Managerial Communication and Justice Perceptions. Seattle: Yellowstone.

Explore how managers can use specific communication models to create Essay - 1

Explore how managers can use specific communication models to create more effective working teams - Essay Example Key communication models are helpful towards creating more effective working teams. The Claude Shannon’s model is the simplest model of communication that is utilized in a traditional organization. In this model, there are two parties to communication. This involves the idea of the source and the receiver. The source initiates communication by sending a message to the receiver. The sender encodes a message into a form that the receiver can interpret. On the other hand, the receiver decodes information given one’s disposition. The encoded message is the signal while the decoded message is the received signal. The communication model is simplistic and it teaches a manager how communication is basically structured. The model, however, seeks to reinterpret rather than inform about an effective way of communication. This theory of communication reflected the context in which it sprang. This was the genesis of mass communication exemplified in items such as the radio and the television. In the end, it unified all later communication theories since it interp reted the basics of communication. It, therefore, teaches managers that communication involves two parties that deserve attention. This model, however, is a minimalist representation of an actually complex reality. In the real organizational environment, both the source and receiver can interchange roles. In the organization, communication may either begin from the managers or emanate from the employees and departments towards the opposite party. Communication also occurs within departments and take place between departments. In most cases, the department acts as a communication party, especially when it collectivize the opinions of the employees (Baran & Davis 2010, P. 111). Due to its simplistic mode, the model is useful in instruction giving. A manager should ensure that

Case Study 2 Example | Topics and Well Written Essays - 1000 words

2 - Case Study Example It had the expertise, and had the best knowledgeable game developers in the market then. With these strengths defined, the management could have looked at the weaknesses. Weaknesses are the internal factors that if not managed properly can potentially affect an organization’s very existence. Weaknesses in most times are what other competitors dwell in in offer to win a competitive advantage over other firms in the same industry. When Kotick took over the leadership of the activation blizzard company, he looked at the weaknesses of the EA Company, and capitalized on t5hese to get the company on it5s feet again. After a number of years, the company surpassed the company in the level of sales and the market share. Had EA seen these weaknesses and capitalized on them, perhaps Activision Blizzard would not have taken over from its market leadership. In essence, an opportunity is an unexploited business idea. Kotick, after joining the industry saw a number of opportunities that EA c ould not see. Subsequently, the company managed to take over the leadership of the gaming business from the EA Company. Therefore, exploiting these opportunities before Activision Blizzard could, would have given the company a competitive advantage and saved it from the slippage that it currently faces. Threats on the other hand are a myriad of setbacks that would potentially affect the existence of the company. Competitors are part of the threatening factors for a company, a factor that EA never saw until it was very late. By the time it realized the strength of Activision Blizzard, it was too late as it controlled the biggest portion of the video-games market. 2. Michael Porter’s generic strategies theory consists of three strategies that businesses apply in order to stay ahead of their competition thus maintaining their competitive advantage. Porter classified these strategies into two dimensions, which included the strategic scope and the strategic strength competitive ad vantages. While the strategic scope focuses on the demand side by particularly paying attention to the size and composition of the market, strategic dimension focuses on the supply side of the organization, especially how to meet the needs of the target market (Mun, 10). In his theory, the cost leadership strategy involved two main ways of achieving the competitive advantage in a market, i.e. profit maximization by reducing costs but charging industry rates, or increasing the market share by charging lower market prices. Since the main objective of cost leadership is cost maximization, the costs that customers have to pay for commodities is a different issue (Mun 10). EA could have charged exorbitant prices for its games, regardless of the supply in the market. Perhaps, its games priced high, despite the market prices being relatively low. This way, customers could have preferred the company’s biggest competitor, Activision Blizzard. Differentiation strategy is the manner in which companies strive to make their products unique from the rest of the competitors in the industry. Through research, an organization can provide high quality products and through effective sales and marketing strategies. While Activision Blizzard capitalized on the features of its games, and providing its customers with improved games, EA relaxed, and never improved on the quality of its games through features. Activision

The Current And Potential Use Of Knowledge Management Within The Essay

The Current And Potential Use Of Knowledge Management Within The Airline Industry - Essay Example The Current And Potential Use Of Knowledge Management Within The Airline Industry The various sectors of both AirAsia and the Malaysian Air travel industry were considered and the study research conducted on how they have strategized their operations in order to reap the good benefits of Knowledge Management (AirAsia 2007). The key aspects of Knowledge Management with concern to the airline industry included the information communication technology, organizational learning that involves collective approach towards gaining intellectual capital by the organization, and knowledge sharing that is done between various organizations and institutions either within or externally to acquire better skills and knowledge (Christensen 2007). An industry analysis was conducted and it was clear that the Malaysian Air Services is an oligopoly. It was found out that ICT had been used in innovation, knowledge development and utilization and knowledge capitalization whereas organizational learning and knowledge sharing were so fruitful in improving the modus operandi and new business development for the two airlines. It was thus recommended that the AirAsia knowledge management practices needed to support their expanding business besides sustenance of its cost-leadership advantage and MAS would have to face challenges of its hybrid strategy of competitive pricing and differentiation that would in turn make its brand recognized as a five-star value carrier. (Oxford Business Group 2007). 2.0 Introduction The term Knowledge Management is a diverse field though does not have a specific common definition throughout the universe. In a general sense this is the collective use of skills, principles, facts and rules embodied in a firm’s knowledge assets to add value to the organization by gaining competitive knowledge over othe r firms (Stonehouse and Pemberton, 1999).Knowledge Management is a prerequisite to successful operation by various companies in the current hyper-competitive and ever-dynamic environment where survival can only be a product of their ability to develop longing knowledge-based competencies which can be easily adapted (Nonaka, 1991).though it be difficult to manage, it is most likely that it is the most strategic organizational asset (Shepard, 2000) and is the dominant way of gaining competitive advantage. Knowledge can be classified as either generic or specific though to a certain degree specific knowledge is unique to the firm hence it is more likely source of competitive advantage and is the basis of main competences in comparison with generic knowledge which is even so necessary for business operation (Stonehouse and Pemberton, 1999).the airline industry with its very competitive nature, dynamic stance, complexity alongside its high dependence on knowledge management gives

Research Questions And Hypotheses Applied When Conducting Research Psychology Essay

Research Questions And Hypotheses Applied When Conducting Research Psychology Essay Introduction Research questions and hypotheses are two internationally standard and essential components of academic research. This paper will attempt to make a distinction between the two concepts, in the process highlighting important elements within each concept. This paper will begin with an overview of the research process, explain the concepts of hypotheses and research questions and show how these two concepts are related to each other. In the second part of this paper, emphasis will be brought to bear on hypotheses and their uses in research, providing the reader some examples to illustrate. It will show how hypotheses are linked with other parts of a research study and conclude with the limitations of hypotheses. The third part of this paper examines the use of research questions in research. It offers examples of research questions, shows how they can be linked with other parts of the study and it then examines their limitations. The final part of this paper compares and contrasts hypotheses and research questions and it is from this point that the final conclusion is drawn. A General Overview of Research Research is defined as the art of scientific investigation (Kothari, 2004:p.1). It is the quest to obtain new knowledge or to extend the boundaries of that which is already known. Research, therefore, seeks to discover, explain and predict phenomena through the skilled and systematic manipulation of variables. The research process starts when the researcher encounters a question or related questions which he or she thinks could and should be answered. When a researchable question comes up in the problem area of the researcher, he or she gathers tools to find out whether the proffered solutions offered by the hypothesis/hypotheses are workable and if an intervention were to be carried out, the likely chances of its success. In academic research, the researcher is expected to link the research questions with the purpose of their study and their objectives. Explaining the Concepts The following are brief explanations of the key terms used in this paper which include hypotheses, research questions and the relationship between them. Term Definition Con Hypothesis A tentative explanation for an observation, phenomenon or scientific problem that can be tested by further investigation Research Questions Formally stated questions intended to provide indications about something of interest or relationships between variables in the research process Variable A quantity or attribute of a construct which is likely to vary What are Hypotheses? Hypotheses is the pluralized form of hypothesis. It originates from the Greek word hypothesis, which means groundwork, supposition or foundation. A hypothesis therefore from its early origins was used to mean a supposition, or unproven explanation for any given phenomenon. To the layman, hypotheses are simply conjectures which are proposed ideas to explain facts or observations, or simply stated, an educated guess. An example of this could be Dar es salaam is hotter than other cities because it has fewer trees. Hypotheses are also used to mean expressing an opinion based on incomplete evidence such as when a person says thinking good thoughts can heal your illnesses, and thinking bad thoughts will make you ill. In research, however, a research hypothesis represents a predictive statement, testable by the scientific method of inquiry, which relates an independent variable/s to some dependent variable(s) (Kothari, 2004, p.201). A hypothesis is also defined as a testable proposition about the relationship between two or more concepts (Gray 2004, p.7). Another important fact about a hypothesis is that it retains the character of an educated guess until facts are found to confirm or discredit it (Mauch Park, 2003, p. 136). When hypothesis are used in research, the proposition must be testable. The following are examples of testable hypotheses: Students who study for one hour a day or more perform better than students who study less than one hour a day Students who learn using the problem based learning methodology retain knowledge for longer than students who learn using traditional methods of learning. What are Research Questions? A research question is a formally stated question intended to provide indications about something of interest in the research process. It is a statement which identifies the phenomenon to be studied. A research question, unlike a hypothesis, is not limited to investigating relationships between variables. The research question is a statement framed as a question which may ask about the relationship between variables (such as dependent and independent variables) in a research study, or which may make an interrogative general statement about the area under study. The Relationship between Hypotheses and Research Questions While a hypothesis is a formal statement about the relationship between variables, the research question is a formally stated question providing indications about concepts in the study and not limited to investigating relationships between variables. Hypotheses are often guided by research questions. While some research questions may be tested by hypotheses, others do not require hypotheses testing (see page 10 below). A well thought out and focused research question is expected to lead to a hypothesis showing relationships between two variables. Hypotheses, although they are important, are not essential for an academic study. There are studies in qualitative research which are focused on theory building which start with a mere research question and end in a series of generalizations which may be made to form a theory. A research question such as the following could fit into this category: How do members of the Ankole community experience marriage? The Use of Hypotheses in Research The researcher often hypothesizes in order to help give direction to their work. When the researcher does this, he/she makes inferences based on what is known (facts) and observed conditions in reaching a decision on how to approach a study. The researcher may come to a hypothesis from a thorough analysis of the theoretical and factual background of a research problem. For example, a researcher conducting a study on the relationship between obesity and cancer may discover a trend from reading medical reports which links the consumption of certain types of foods to the onset of cancers. From this angle, the researcher may develop a hypothesis that the consumption of the foods is related to the onset of cancer and worth studying as a specific hypothesis. Types of hypotheses A hypothesis may be classified in terms of how it is derived as either inductive or deductive. While inductive reasoning seeks to create general principles from starting with many specific observations or instances, deductive reasoning seeks to create a specific conclusion based on generalizations. An inductive hypothesis is a hypothesis formed through inductive reasoning from many specific observations to tentative explanations of the causes. An example of inductive reasoning is from observing from Christian history that leaders in the church have been violent, intolerant and prejudiced to making an inductive hypothesis that Christians are all violent, intolerant and prejudiced. A deductive hypothesis is one which is formed through deductive reasoning which starts with a premise such as a theory, and then forms a conclusion based on that premise. An example of a deductive hypothesis is using the premise all Nigerians are scammers and Niyi is a Nigerian, therefore the conclusion Niyi is a scammer. A hypothesis may also be classified on the basis of its formulation as a research hypothesis which may be directional or non-directional, the null hypothesis, and the statistical hypothesis. As mentioned earlier research hypotheses are conjectural statements of expected results. They could either be directional or non-directional. A directional research hypothesis anticipates a specific outcome and states the expected direction of the relation or difference between variables. An example is a student class using problem-based learning will demonstrate higher achievement than a student class using teacher centered instruction methods. A non-directional research hypothesis is one on which an outcome is anticipated but the specific nature of the outcome is unsure, or put simply, it only states that a relationship exists. An example of a non-directional hypothesis is there will be differences in achievement between a student class using problem-based learning and one using teacher centered instruction methods. The null hypothesis is used in statistics and it is simply a hypothesis that no difference or relationship exists between the variables under study. This does not represent the outcome expected by the researcher and is only used for statistical reasons. The null hypothesis is the opposite of the research (or maintained or alternative) hypothesis. Linking hypotheses to other parts of the study In the quantitative approach to research, hypotheses are derived from research questions and are used to link the variables of the study. Each hypothesis may be linked to a specific research question. In empirical studies, the testability (the measure to which the hypothesis may be tested) and acceptability of a hypothesis help negate or accept a theory the theory upon which the assumption is being made. For example, in a study in which the research hypothesis states that there is a significant positive relationship between lateness to work and employee productivity, if the researcher were to discover a significant positive relationship between the two variables listed through the study, it would imply that the alternative hypothesis be accepted. Therefore the findings of the research would strengthen any underlying theory linking the concepts of lateness and employee productivity. Limitations of hypotheses A hypothesis is restricted in use in empirical research to concepts which are clear and unambiguous. A hypothesis therefore helps the researcher in the formulation of clear research concepts. A hypothesis may not be used for instance to measure concepts which have different meanings for different people. That is why, for example, it is often an elusive endeavor trying to measure concepts such as intelligence which do not lend themselves to clear empirical testing. Concepts in hypothesis must have indicators with which they can be measured by. The means of measuring indicators or instruments of measurement must be valid and reliable if the results from hypothesis testing are to be relied upon. A hypothesis is also limited to testing researchable concepts. Concepts such as the will of God may not be researchable due to the difficulty of finding valid measures. Use of Research Questions in Research Research questions are used in different ways depending on the research approach. For the purpose of this paper, we shall see how they are used in quantitative and qualitative research. Quantitative research Research questions could be used in quantitative studies to highlight the key variables in the research problem which need to be compared with one another in order to draw a conclusion. When they are so used they may generate a hypothesis for each question as outlined in the cases outlined below. Research questions may also be used in descriptive studies which aim to describe the characteristics of an event, region or community. An example of a research question as used in a descriptive study could be What candidate are Nigerian voters likely to support for President. Research questions, when used in quantitative research, must relate to the problem statement and outline the specific query which the researcher seeks to answer. After the research question(s) is/are stated, the resulting hypothesis is outlined. For example, if the problem of the study is related to why women have higher scores than men on an IQ test in a certain district, one of the research questions may be: What percentage of women has higher IQ scores than men in this district? Qualitative Research In qualitative research such as in Grounded Theory, or Critical Theory research, research questions usually focus on one concept or idea rather than making assumptions among groups. In this type of research, research questions also are often based on hunches or personal experience. An example of a research question in qualitative research is How do Kenyan women view domestic violence? In qualitative research, research questions may generate data which may generate a pattern for stating a generalized statement such as a hypothesis or theory. Types of Research Questions Gray (2004, p. 70) distinguishes between four types of research questions: descriptive, normative, correlative and impact research questions. Descriptive research questions are about what is happening and may show which methods are being used. An example of a descriptive research question is what proportion of private universities has a health and safety policy? Descriptive questions may be answered without the need for a hypothesis as their aim is simply to establish a frequency. Normative research questions seek to establish what is actually happening in contrast to the norm or what should be happening. An example of a normative question is to what extent are private universities complying with health and safety laws? Normative questions may be answered with a narrative rather than the use of a hypothesis. Correlative questions seek to establish relationships and are interested in the strength of relationships between variables. An example of a correlative question is what is the relationship between management style, university ranking and compliance with health and safety regulations? While correlative questions may be tested by hypotheses, they do not seek to establish causality but intend to correlate variables and show the existence or otherwise of significant relationships between them. Impact questions seek to establish causality in relationships between variables and measure the effect which variables have on one another (i.e. what impact does a change in variable x have on variable y?). An example of an impact question is does compliance with health and safety regulations have an impact on productivity? Impact questions may also be tested by hypotheses. Examples of Research Questions Research questions are derived from the objectives of the study and should help to break down the problem of study into manageable units. If the problem of the study is about the relationship between input metrics and the effectiveness of universal basic education, where input metrics are defined by: The teacher-pupil ratio Classroom availability Textbook availability Availability of audio visual tools Availability of learning materials including chalkboards, chairs and desks, and stationery Valid research questions in this scenario would include: Does universal basic education receive critical support from the government regarding its input metrics? What is the relationship between the teacher pupil ratio and the effectiveness of universal basic education? What is the impact of classroom availability on the effectiveness of universal basic education? What is the relationship between textbook availability and the effectiveness of universal basic education? Is the effectiveness of universal basic education influenced by the availability of audio visual tools? What is the relationship between availability of learning materials and the effectiveness of universal basic education? The first question does not require the use of a hypothesis but the other questions do. This is because the first question can be approached by using a narrative based on qualitative study using observation and primary and secondary data. These different variables, as mentioned earlier, should each have indicators which are measurable and attainable in order to properly use the research questions above. Linking Research Questions to Other Parts of the Study Research questions are derived from the purpose and objectives of the study and are often tied to each hypothesis, which are logical extensions of the research questions themselves. Research questions help to narrow the focus of the research on researchable areas within the scope of the study. The research questions can be directly linked with the findings of the research in qualitative studies where there are no hypotheses. In this case, questions may be used to guide the researcher and when a tangential point becomes of greater interest, new questions are used to determine the ways in which to approach the research bearing in mind the new evidence uncovered. The research questions are also linked directly to the research problem which underpins the study. The research problem may in itself be too wide in scope to be satisfactorily tackled by limited research. The research questions therefore, help to streamline the research into areas which may be studied. Limitations of Research Questions Research questions are useful inasmuch as they ask questions which can be linked directly with the objectives of the study. In quantitative studies, just like hypotheses, they help to narrow down the area of focus for the research on acquiring information which is researchable and desirable. In qualitative studies they help to set the focus for commencing discussions into the area of study in order that data may be generated. Research questions are simply statements of a focused objective of the study. They are used especially when the researcher may not want to specify the direction of the relationship among the variables, or they may be used to determine the key variables from the research objectives. Comparing and Contrasting Hypotheses with Research Questions The following is a point by point contrast and comparison between hypotheses and research questions Area Hypotheses Research Questions Use Generated from qualitative research but used in quantitative studies Used in both quantitative and qualitative research Outcome In a hypothesis, the predicted relationship between variables is either true or false With a research question, the answer to the question may be closed (e.g. a yes or no answer) or may be open and descriptive in nature. Verification A hypothesis is empirically verifiable The answer to a research question may not always be verifiable Generation Hypotheses are generated from research questions Research questions are generated from the research problem. They may or may not generate a hypothesis Intent The hypothesis helps to test a relationship between variables i.e. can be tested and verified The research question seeks to help gather preliminary data for a study In Qualitative research Hypotheses are generated Research questions are used as a guide As can be seen from the above, research questions are quite integral to the concept of research just as much as they are indelibly linked to hypotheses, in quantitative research. The two are used as an aid to delimiting concepts for empirical study in quantitative research and while research questions are used to guide qualitative research, hypotheses are products of qualitative research. Summary and Conclusion The focus of this paper has been to show the various differences between hypotheses and research questions and how these concepts are used in research. These have been highlighted starting with functional definitions, explanations and limitations of the various concepts involved. The different types of hypotheses and research questions have also been enumerated and explained while showing how they may be used in research. The paper has shown concrete contextual examples to illustrate the different concepts from a local perspective and examples of each concept have been used to aid the reader at each step. This paper has concluded with a tabular exposition of the contrast between research questions and hypotheses for validation of premises earlier outlined.

High Reliability Organizations Essay -- Safety, Security, Hazard

In recent years, many organizations particularly in a high risk industry have experienced significant losses. For this reason, they have been more considered the importance of the concept 'High Reliability Organization' (HROs). Weick and Sutcliffe (2001) as cited in Takagi and Nakanishi (2006), claim that a comprehending of the HRO concept can lead to clearly understand a technical system within an organization. This leads to minimize any failures from unexpected circumstances. To be more precise, it can be said that the HRO principle assists the organization to determine the risk factors that may negatively affect a company performance in an early stage of a project life cycle. Similarly, Laporte and Consolini (1991) as cited in Aase and Tjensvoll (n.d.) state that any high risk organizations who has applied the HROs principles tend to have an outstanding safety records. This essay will first provide a general overview of HROs concept and then identify five characteristics of mindfulness which are consistently recognized as the aspect of HROs. In the second section, it will introduce the 'Normal Accident Theory' (NAT) by Charles Perrow. Finally, it will highlight the recommendations in improving the current emergency practice to be more effective. Perrow (1986) as cited in Aase and Tjensvoll (n.d.) notes that one of the most important characteristics of HRO is to avoid hazardous operational breakdown. In addition, the impact of such failures can be considered as 'catastrophe' resulting in there are 'complex interactions, highly interdependent technologies and 'tight coupling' within an internal system. Moreover, Weick and Consolini (n.d.) as cited in Haudt, et.al., (n.d.) state that there are five characterist... ...ial approaches which are Normal Accident and HROs, although it seems certain that both of them tends to limit the progression that can contribute toward achieving to highly protective systems. This is because the scope of the problems is too narrow and the potential of the solutions is too limited as well. Hence, Laporte and Consolini et.al., (1991) as cited in Marais, et.al., (2004) conclude that the most interesting feature of the high reliability organization is to prioritize both performance and security by the managerial oversight. In addition, the goal agreement must be an official announcement. In essence, it is recommended that there is a continuing need in the high risk organizations for more awareness of developing security system and high reliability environment in order to gain highly successful method to lower risk in an advance technology system.

Rebel Women vs. Yankee Women

Rebel Women vs. Yankee Women Many stories have been told about the Civil War; there is the story of Gettysburg, Stonewall Jackson’s death, Robert E. Lee leading his solders, and many more. However, we only hear the smallest amount of information about what the wives of these soldiers are doing. It would be interesting to dig deep into the details of the support army general wives gave, what the government expected from women of both sides of the war, and the main differences of lifestyle back on the home front.Women were a huge part of the Civil War and supported the soldiers in many ways. My goal is to find the difference between the support Robert E. Lee’s wife and George Meade’s spouse gave. Robert E. Lee was an outstanding leader so it is a wonder what sort of support he received other than from his soldiers and assistants. George Meade was also an interesting character of the war and took reign at a difficult time, right before Gettysburg; he would have need ed some emotional support. Mary Anna Randolph Custis was General Lee’s wife, married in 1831.Even though many women were not educated, Custis had a fine education and was intelligent. Mary’s mother, Molly, was a huge advocate for freeing slaves and eventually had Mary believing in the same rights. They tried to weaken the harsh conditions of slavery and let their own slaves free. However, they were not quite convinced African Americans should be part of the society. 1 Mary had many suitors; she turned down requests from distinguished cousins, Sam Houston and two sons from the Revolutionary war hero, Harry Lee.It was believed that there were few worthy of her love, but Robert E. Lee claimed it. He was a distant cousin to her and a childhood friend. Although others thought their finances and sexual life was a scandal, they were wedded. The life of a military wife that Mary had to begin living was a worry to General Lee. She grew up sophisticated and had a wealthy life. M ary, even though she missed her childhood home, followed Robert Lee to his field posts.She spent much of the time drawing and would only return home for pregnancy or illness. Through the war she had wished her husband would leave the army, but she stuck with him through it. It is not odd to wonder how she mustered the strength to raise seven children, follow her soldier husband and stay sane. Many would say that focusing on her artwork helped with the extensive traveling. After Virginia succeeded, Mary told her husband that she would support any choice he made. 2 Mrs.General Lee was a very loyal wife and showed her support towards the Confederates after feeling pushed away by the North. She would visit hospitals of soldiers and knit socks for the ill men. A neighbor tells this about the Lee home: â€Å"People came to talk of victory or sorrow; they could stay here if they had nowhere to go†¦The brightness of her nature amidst uncertainty and pain, was wonderful. †3 An in spirational image of her is her sitting on her home porch knitting while there is fire in the street.

PAPER WRITING SERVICES

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Attention Deficit-Hyperactivity Disorder (ADHD) essays

Attention Deficit-Hyperactivity Disorder (ADHD) essays Attention deficit-hyperactivity disorder (ADHD) is a neurobehavioral disorder that affects 3-5 percent of all American children. It interferes with a person's ability to stay on a task and to exercise age-appropriate inhibition (cognitive alone or both cognitive and behavioral). This research paper will go into the causes and research that is developing in the study of ADHD. This research paper will also go into various treatments and guidelines into understanding and dealing with children with ADHD. Attention Deficit Disorders have become a very highly controversial topic during the last decade. Attention Deficit Disorder, also known as ADD, is a broad, almost generic term for the different types of Attention Deficit Hyperactivity Disorders. The Diagnostic and Statistical manual of the American Psychiatric Association offers us this definition: "ADHD is a disorder that can include a list of nine specific symptoms of inattention and nine symptoms of hyperactivity/impulsivity." In addition, the Concise Columbia Electronic Encyclopedia provides this interpretation: "(a) chronic, neurologically based syndrome, characterized by any or all of three types of behavior: hyperactivity, distractibility, and impulsivity. Unlike similar behaviors caused by emotional problems or anxiety, ADHD does not fluctuate with emotional states." About 13% of the school-aged population has the full ADHD syndrome, without symptoms of other disorders. Another 510% have partial ADHD syndrome with on e or more other problems, such as anxiety or depression. (CHADD) Gender and age affect the way the patients display their symptoms. Boys are more likely to have the disorder than girls. The symptoms of ADHD usually decrease with age, but those symptoms related with other similar disorders are said to increase with age 3050% of children with ADHD may display symptoms, although often times less severe, into adulthood. ADHD may be ob...

Concrete Case Study Example | Topics and Well Written Essays - 3750 words

Concrete - Case Study Example Concrete remains the most essential part of our daily activity, as people need to take shelter in their homes, which are built with use of concrete. In fact, all buildings, roads, bridges that people use today are constructed with concrete. Some constructions like bridge over the Colorado River, built with strong concrete, are almost 250 yeas old. However, the changes in the manufacturing process, based on the research and developmental efforts have resulted in different types of concrete, being used presently. The use of admixtures and plasticizers to produce concrete of high strength is an example in this direction. The background of concrete goes back to the time of Egyptian pyramids, which are almost 5000 years old. Since then, many civilizations have used concrete for building and decorative purposes. The utilization of concrete is now found almost everywhere for projects involving infrastructure, building architecture and decorative construction work. Egyptian technicians used gypsum and lime that served as mortar for the bricks used for building pyramids, Bricks were made of mud and straw. This process continued for many centuries until 300 B.C. when Romans discovered the use of a material that is very near to the modern cement, as they built different architectural structures including Colossuim and Pantheon. This was during the period from 300 B.C. to 476 A. D., when the Romans also mixed animal fats in their cement that served as admixtures. Britisher named Joseph Aspdin, a stonemason discovered Portland cement in 1824. The name Portland came from the mining area, which produced the tough stone required for making such cement, which came from stones quarried on the Isle of Portland, in Great Britain. During the year 1828, Portland cement was used extensively in the construction of tunnel under Thames River Experimenting with the mixture of clay and ground limestone, Aspdin created a product that he named Hydraulic cement, as this mixture became

The Financial Folly of MLB Case Study Example | Topics and Well Written Essays - 250 words

The Financial Folly of MLB - Case Study Example The case has sub - issues within the main case that include the behavior of other teams that participate in the league. The character and trend in behavior of the teams together with their fans is a factor that can make it a topic of consideration or discussion. In such a particular case, strategies that have to be used to solve the problem have to be critically analyzed. The strategy that has been used here is that of taxation, and the owners are planning to switch formulas. The strategy will be done in a way that the largest percentage of money is awarded to the team with the largest revenue unlike where before the largest percentage was given to the team with the lowest revenues. This strategy comes with the opportunity in instilling motivation among the teams but faces the challenge of revenue allocation because determining the percentage for the middle teams will not be easy. In relating to the main issue of performance of the organization, the economic policy might bring about mixed results. At first, due to resistance from other teams and stakeholders, revenues will be low but they are bound to increase with time after a clear understanding of the policy and the teams have been synchronized. As a recommendation, the government should take the initiative and offer more revenues and percentages to the organization that are in the economy. Apart from job security being guaranteed, there is also job satisfaction to both the owners of the Baseball League and the

Life Sketch Essay Example | Topics and Well Written Essays - 500 words

Life Sketch - Essay Example I know poverty, despair and suffering and what they do to a country as a whole and to the spirit of the people living through it. I vowed never again would I know such suffering. Since the day I arrived here I have worked very hard to get to where I am now. I have built a life for myself and my family. I am a full time student at ________________University working towards my Bachelors degree in _______________.I do not want pity or sympathy when I write these words. I am telling my story because I want you to understand it is not because of public assistance or handouts that I am where I am now, it is through my own hard work and determination. I now have four beautiful children and have them to love, care for, protect and teach. One of the most important gifts I can impart on them is the belief in themselves that they can achieve whatever they are willing to work towards. I want them to see that they are only limited by the constraints they place on themselves. I want to be a living example to them of what hard work, desire and belief in one's self can accomplish. Since arriving here I have gained a good grasp of the English language. From my limited knowledge and meager beginnings, I am now fluent in both oral and written English. As I previously stated. I am enrolled in college on a full time basis.

Ethical Worksheet Essay Example for Free

Ethical Worksheet Essay 1. What is the ethical issue or problem? Identify the issue succinctly. The probation officer has to generate a presentence investigation report for the husband’s trial. The probation officer has to keep in consideration that this last DUI would be the husband’s third conviction, the only one being after his military service. The standard sentence for a third time offense usually begins at a minimum of 90 days in custody. The husband, however, has a record diagnosing him with post-traumatic stress disorder (developed after serving in Somalia) where confinement can trigger regression, explosive outbursts, and traumatic flashbacks. What should the probation officer recommend? 2. What are the most important facts? Which facts have the most bearing on the ethical decision presented? Include any important potential economic, social, or political pressures, and exclude inconsequential facts. This is the husband’s third DUI offense. Due to the husband’s military service in Somalia, and his imprisonment by the enemy soldier, he now suffers from post-traumatic stress disorder and has regressed to the level of a 10-year-old. As per his psychiatrists, any type of confinement could worsen his regression, triggering explosive outbursts and traumatic flashbacks. The standard sentencing (since he’s a third time offender) usually begins at a minimum of 90 days in custody. His prior convictions happened before his military service and he served a total of 60 days in custody, without incidents. 3. Identify each claimant (key actor) who has an interest in the outcome of this ethical issue. From the perspective of the moral agent—the individual contemplating an ethical course of action—what obligation is owed to the claimant? Why? Claimant (key actor) Obligation (owed to the claimant) Perspective (What does the claimant hope will happen?) Probation Officer Beneficence, protection, service The probation officer would strongly recommend for the husband be placed under house arrest and attend intensive therapy and rehabilitation, rather than being incarcerated or institutionalized. Husband Respect, order The husband would prefer to pay a fine, if any, and be penalized in any way other than confinement. Judge Beneficence, non-injury The judge would prefer to help the mental condition of the husband, as well as keep the order in any jails and/or correctional facilities. Psychiatrist Beneficence, farewell The psychiatrists would prefer to attend to the husband’s mental condition through intense therapy and rehabilitation, and avoid confinement at all cost. Society Justice, peace and order Society would prefer any type of rehabilitative therapy for the husband, a military veteran, and not incarceration. Evaluating Alternatives 4. What are two alternatives for the scenario? One alternative can be a wild card that you ordinarily may not consider an option because of potential implications. Both should be within free will and control of the same moral agent. Alternative A Alternative B The probation officer strongly recommends rehabilitative therapy and psychotherapy in place of any incarceration time. The probation officer generates the PSI report following protocol of recommending the standard mandatory minimum of 90 days in jail for being the husband’s third conviction. 5. Respond to the following questions based on your developed alternatives. Alternative A Alternative B What are the best- and worst-case scenarios if you choose this alternative? Best: The husband shows improvement through different types of therapy and overcomes alcoholism. Worst: Therapy is useless for the husband and his alcohol dependency worsens. Best: Standard procedures are followed. Husband has no outburst or violent flashbacks. Worst: Husband has a violent outburst hrs within incarceration, has to be placed in solitary confinement, mental state deteriorates. Will anyone be harmed if this alternative is chosen? If so, how will they be harmed? Consider families and derivative effects. The husband will be hurt if the therapies recommended do not work as expected. His mental condition and alcohol dependency may worsen if the issue is not approached properly. The husband’s mental, emotional, and maybe even physical state will worsen will incarceration, since his violent outburst and flashbacks will be reoccurring. Would honoring an idea or value—such as personal, professional, or religious—make the alternative invalid? Prioritizing the mental health and wellbeing of a military veteran with service related issues, such as PTSD makes the alternative invalid. Following the standard sentencing for a third time offender would make the alternative invalid. Are there any rules, laws, or principles that support the alternative? Are there rules, laws, or principles that make the alternative invalid? State the rule or principle and indicate if it invalidates or supports the alternative. 3455. Idiocy as a Defense You may not find the defendant guilty of if (he/she) was legally incapable of committing a crime because of idiocy. The defendant was legally incapable of committing a crime because of idiocy if at the time the crime was committed: 1. (he/she) had a mental disease or defect; 2. Because of that disease or defect, (he/she) did not know or understand the nature and quality of (his/her) act or did not know or understand that (his/her) act was morally or legally wrong. V C Section 23546 Penalty Third Conviction Within Ten Years 23546. (a) If a person is convicted of a violation of Section 23152 and the offense occurred  within 10 years of two separate violations of Section 23103, as specified in Section 23103.5, 23152, or 23153, or any combination thereof, that resulted in convictions, that person shall be punished by imprisonment in the county jail for not less than 120 days nor more than one year and by a fine of not less than three hundred ninety dollars ($390) nor more than one thousand dollars ($1,000). The persons privilege to operate a motor vehicle shall be revoked by the Department of Motor Vehicles as required in paragraph (5) of subdivision (a) of Section 13352. The court shall require the person to surrender his or her drivers license to the court in accordance with Section 13550 Applying Ethical Guidelines 6. Consider each ethical guideline and explain whether it would support or reject your alternative. Guidelines based on the action itself Alternative A Alternative B Should this alternative become a rule or policy that everyone in this situation should follow in similar situations in the future? (Kant) Yes No Does this alternative result in using any person as a means to an end without consideration for his or her basic integrity? (Kant) No Yes Is the intent of this action free from vested interest or ulterior motive? (Kant’s good will) Yes Yes Does this alternative demonstrate a genuine concern for others affected by the decision, and is the moral agency responding to a perceived need? Yes: concern for others and responding to a perceived need are implicated No Guidelines based on consequences Alternative A Alternative B Is the good that results from this alternative outweighed by the potential harm that might be done to others? (Mill’s harm principle) Possibly No Is any harm brought about by anyone other than the moral agent? (causal harm) No Yes, the husband and the implicated correctional facility Will anyone be harmed who can be said to be defenseless? (paternalism) No Yes, the husband in a regressed mental state of a 10 year old To what degree is this alternative based on the moral agent’s own best interest? (ethical egoism) Not based on the parole officer’s own interest. It is based on the best interest of the husband. Not based on the parole officer’s own interest. It is based on the best interest of the husband. Which alternative will generate the greatest benefit—or the least amount of harm—for the greatest number of people? Select only one alternative. (utilitarianism) Alterative A will generate the greatest benefit. Ethical Decision Making 7. Choose to proceed with either Alternative A or Alternative B and explain the reasons for your decision. I recommend that on the parole officer’s presentencing investigation report strongly recommend an alternative type of punitive action against the husband, in lieu of incarceration. He should take in consideration not only the welfare and mental health of the husband, but the order in the corresponding correctional facility. The parole officer should note that incarceration will not only greatly deteriorate the husband’s mental, emotional, and even physical health, but it will also create altercations and physical confrontations in jail. The parole officer should push for some type of intensive rehabilitative therapy, as well as psychotherapy, and any other type of therapy the husband may need in order to treat his mental condition as well as to address his alcohol dependency. If necessary, applying a fine and/or house arrest in order to pay for the offense. The par ole officer should put the health and well being of the husband first.

Political Environment And Social Environment Marketing Essay

Political Environment And Social Environment Marketing Essay We have chosen Nestle as the company that we would analyse in this assignment because Nestle is a big and well known company in todays era of globalization and very much people-oriented, and committed to understanding its consumers needs throughout the world in order to provide the best products for peoples lives which would make it easier for us to obtain and analyse the information about their marketing segmentation, market environment, marketing mix and background of Nestle. Furthermore, all our members, Chia Poh Ling, Lee Yue Xhing, Leow Jo Yee and Yvonne Tay are more familiar with this company, which would help to make analysing and discussions go more smoothly. Nestlà © S.A. is the largest food company in the world. It is a Swiss multinational nutritional, snack food, and health-related consumer goods company headquartered in Vevey, Switzerland. The worlds leading food manufacturer and the market leader in both coffee and mineral water, produces a wind range of products. As the leading Food, Nutrition, Health and wellness Company, Nestlà © is the provider of the best food for whatever time of day and for whatever time of your life. Nestlà ©s products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice-cream, pet foods and snacks. The main shareholders of worlds largest cosmetics company, LOrà ©al is Nestlà ©. The objectives of the Nestlà © S.A. are to be recognized as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry.  Ã‚  [1]   Nestlà © S.A is the worlds leading nutrition, health and wellness company with an unmatched portfolio of more than 2,000 global and local brands. It has 468 factories spread over 86 countries, and employs around 330,000 people. Its products are sold in every country in the world.  [2]  Its agricultural services provide assistance to improve the quality and yield of the raw materials it uses. In 1867, the infant began to take the milk food supplement Henri Nestlà © had developed, and a life was saved. The product, called Farine Lactà ©e Nestlà ©, was soon marketed throughout much of Europe, and a new brand name began to take on life. Henri Nestlà © adopted his own coat of arms as a trademark in 1867. Translated from German, Nestlà © is universally understood to represent nurturing and caring, security, nourishment and family bonding which is little nest and the now-famous symbol. The company Henri Nestlà © founded as it fulfills its commitment to Good Food, Good Life. In 1905, the Nestlà © Company merged with the Anglo-Swiss Condensed Milk Company, the first condensed milk factory which opened in Switzerland in 1866. Nestlà © entered into the milk chocolate business in 1904 when Peter Kohler Swiss General Chocolate Company produced milk chocolate under the Nestlà © trademark. The chocolate company later joined the Nestlà © Group in 1929. While the original business was based on milk and dietetic foods for children, the new Nestlà © grew and diversified its range of products, through acquisitions and mergers with the better known brands of the time.  [3]   Nestlà © began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary in1939. Since 1962, with  its first factory in Petaling Jaya, Nestlà © Malaysia now manufactures its products in 7 factories and operates from its head office in Mutiara Damansara. The Company was publicly listed on the KLSE now known as Bursa Malaysia Berhad on 13 December, 1989. Today, the Company employs more than 5000 people and manufactures as well as markets more than 300 Halal products in Malaysia. Its brand name such has MILO, NESCAFE, MAGGI, NESPRAY  and KIT KAT  have become trusted household names and enjoyed for generations.  [4]   Market Segmentation, targeting and positioning Market segmentation involves aggregating of prospective buyers into groups, or segments that have common needs and will respond similarly to a marketing action.  [5]  Nestle provide a wide range of nutritious food and beverages for everyone to practice a balanced and healthy diet and lifestyle. There are four types of major segmentation variables for consumer markets which include geographic, demographic, psychographic and behavioral. Segment marketing has given the company a clearer picture of their customers and competitors so that the company can come up with a more fine-tuned products and services that satisfied customers needs. Through market segmentation, targeting and positioning, Nestle can reach out to their customers more easily and serve their customers more effectively and efficiently. Segmentation We found out that Nestle classify their market by using geographic, demographic and psychographic segmentation based on consumer characteristics. In geographic segmentation, Nestle has divided their market into urban areas (cities) and rural areas (villages). Besides that, Nestle also uses demographic factor to segment its market, it consists on income level and educational level. The income level and educational level can be categorized as low, middle and high level consumers. Apart from that, Nestle uses psychographic factor to differentiate the market. The segmentation variables that Nestle uses are personality, social class and lifestyle. Nestle can groups individuals according to their personalities such as extrovert, self-disciplined or energetic. Nestle divides their customers into low social class, medium social class and high social class. Targeting A target market is a potential market that a company has decides to concentrate its marketing efforts and resources to enter those markets. Nestle segments its market by regions, income level, educational level, personalities, social class and lifestyle. By applying the information and observations that we get, we can simply identify the target market of Nestle. In this case, we found out Nestle focuses on urban areas rather than rural areas. The consumption of Nestle products is often in cities as compared to villages. This may be due to income and educational level. The people in rural area mostly could not afford the products of Nestle as it is considered as luxuries. They do not have strong sense of health consciousness due to educational background. This makes them the less attractive buyers. For segmentation by income level, Nestle has been targeting on those consumer who earn middle income and high income. People will purchase healthy and nutritious food and beverages when they have enough monetary resources to back up them. Those consumers with higher income tend to be the potential buyers for Nestle because they bring most profit into the company. Furthermore, for educational level Nestle tends to pay more attention to those consumers who has an education background. They will be more concern of their health and they will do more to maintain it. Through education, we can improve our knowledge and develop life skills which can contribute to individual and community health. Those people with an education background are more likely to practice and maintain a healthy and balanced diet as they know health is more important than wealth. For personality segmentation, Nestle is targeting consumers who are more outgoing and outdoorsy. It is because they require more energy and nutrition that they have lost during their activities. By adapting nutritional input to physical needs, they can get the most from their body.  [6]  These people wish to maintain their energy level and quick recovery after a hectic day by adapting a balanced diet that provides them with essential nutrients and energy. In addition, from the social class and lifestyle segments, Nestle is targeting consumers who are belong to the higher social classes. They have high purchasing power so that they can afford more luxuries such as Nestles products. These people are the target market of Nestle because they tend to be more health conscious. Nestles products often emphasize on nutritional value and health benefits that can improve ones lifestyle and health issues. As conclusion, Nestle is able to reach out to their customers that it can serve best and most profitably. Through segmentation and targeting market, Nestle can enhance the profits for their company and increase effectiveness in their marketing campaigns. Positioning Product positioning refers to the place an offering occupies in consumers minds on important attributes relatives to competitive products. Nestle positioned itself as  the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry.  Ã‚  [7]  Nestle uses the slogan Good Food Good Life to enhance lives, throughout life, with good food and beverages.  [8]  Nutrition content in their products is the main focus to strengthen their leadership in nutrition industry. To remain their position in that industry, they must identify their competitive advantages against their competitors. Nestle has listed out four competitive advantages of their company that may help their company to compete with their competitors, that are unmatched product and brand portfolio, unmatched research and development (RD) capability, unmatched geographic presence and lastly people, culture, values and attitude  [9]   . For unmatched product and brand portfolio, Nestle provide the largest range of food and beverages among all the food company. Their products range from global icons to local favourites that can adapt to consumer needs, tastes and preferences, making Nestle as a global brand that relevant to everyone and everywhere. Besides that, it is supported by unmatched RD capability that improves the products through innovation and renovation so that it can meet consumer needs and enhances consumer benefits. Nestle spent over billions of dollar on its RD just to ensure its consumer gets the essential nutrition that their body needed. Nestle has an unmatched geographic presence competitive advantage due to the number of countries where they presence. They have been in most countries for over decades and successfully created a strong relationship between their brands and their consumers.  [10]  This also means that they have has plenty of time to study about the local preferences and behaviors to improve their products taste to match the locals preferences. The most important competitive advantage for Nestle is their people, culture, values and attitude. The Nestle culture created a strong bond between their people with a shared set of behaviors and values into a single way of doing business. Their people are determined to deliver their goals as while as creating value to the public.  [11]   Marketing environment Marketing environment consists of microenvironment (internal environment) and macroenvironment (external environment). It embraces all the marketing team inside a firm and includes all the outside factors of marketing that affect the teams ability to develop and maintain successful customer relationships with their targeted customer group.  [12]  Nestle is using it to improve customer relationship management and adapt new strategies when it comes to challenges and opportunities. Microenvironment Suppliers Suppliers are the one who delivered the resources needed by the company to produce the products or services to the consumers. Any problems that incurred in supplier can greatly affect the company sales and damage customer relationship. We can divide the suppliers of Nestle into two groups that are labour suppliers and material suppliers.  [13]  Labour suppliers are in charge of the supply of labour required by the company to optimize their production level. Labour strikes and labour relations are the most important factor to maintain labour satisfaction for company to improve their efficiency. For material suppliers, they deal with the materials needed by the company to place the finished goods on rack. The quality of the material is everything that the company focuses on as Nestle is in the food and beverages industry. By maintaining the quality and quantity of these two supplies, Nestle is able to produce high quantity product to uphold their sales volume and customer satisfact ion in the long run. Marketing intermediaries It helps the company to promote, sell and distribute its product to the final buyers.  [14]  The physical distribution firms design the delivery chain for the company products to reach their final destination. The firms also in charge with the products safety without getting any damage while storing them temporarily. Marketing service agencies of the company helps to target and promote its products to the right market.  [15]  It acts as a communication channel between the customers and the company by explaining the features of the product and providing feedback with the help of survey for the company to improve the quality of the product.  [16]  Banks and insurance companies are financial intermediaries that help to provide monetary resources and protection to the product and company against risk that may be occurred during the operation of the company. Nestle works together with all marketing intermediaries to ensure their valuable customers have a clear image of their p roducts features. Customer Nestle sells its goods to reseller markets that provide the goods to final user at a reasonable profit. Nestle also deals with customer markets which consists of individuals and households that buy a wide range of its products. Nestle works hard on making the product available whenever the customer needs them to maintain customer satisfaction. Macroenvironment Political environment and Social Environment Nestle adhere to the laws and regulations that involve in its activities and the environment. The government may set quotas on the quantity of the products that it can supply and set the amount of taxes that the company must pays in order to conduct the business. To achieve a balance between them, Nestle participates in legislative and regulatory discussions between international organizations, government representatives, industry, scientific community and consumer associations.  [17]  In 2000, Nestlà © and other chocolate companies created the World Cocoa Foundation. The WCF takes control of the issues that cocoa farmers facing, which is ineffective farming techniques and poor environmental management. The WCF aims to increase farmer income, promote sustainable farming techniques, and launch environmental and social programmes.  [18]   Economic environment Customer purchasing power is majorly affected by a range of economic factors such as income levels, inflation, taxes, unemployment, exchange rates and mortgage rates  [19]  . The disposable income and living standard of a country may bring big business opportunities for Nestle or the other way round. Cultural environment Before Nestle start its operation in any country, it mainly focus on studying the societys cultural value, preferences and behaviors. This is because Nestle hopes its products can be accepted by the local with warm welcome and be competitive among other companies that operating at the same level.  [20]   Technological environment Technologies are the vital part of Nestle RD. Investment in technology will definitely help the company to reduce production cost and improve product quality. For example, Nestle have developed technologies that allow them to use natural vegetable oils instead of partially hydrogenated fats in Maggi  bouillon cubes and seasonings.  [21]  With the help of technology improvement, Nestle can create healthier products across their product range and thus improve health and quality of life in a country. Product We choose Nestlà ©Ã‚ ® since it is a brilliant and well known example of where as the superior quality, patented technology and basically selling directly to consumers and this whole business is growing rapidly.  [22]  The certified Halal status for all Nestlà © Malaysia products provides assurance and pledge that Nestlà © products are manufactured, imported and distributed under the strictest and tightest hygienic and sanitary condition in accordance, match to the Islamic faith.  [23]   The beverages offered by Nestlà ©Ã‚ ® is Milo, a jam packed with the natural goodness of malt, skimmed milk and cocoa for that great chocolatey taste loved by Malaysians from all walks of life as a Tonic Food Drink. MILO 3in1 offers the great taste of MILO in a more convenient format that easily prepare for your breakfast. Have a delicious goodness of a can of Milo whenever you go to keep energized. There are original, Mocha and Hi-Cal flavors of Milo Can. Bring home the cold delicious taste of the MILO Sejuk, just add cold water, its that easy. Milo UHT, MILO with the same energy-packed, rich chocolatety taste also comes in handy ready to drink packs escpecially during festival. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country such as Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Product Features Why do you like Milo? This is because Milo contain varying features and benefits, such as: Natural Goodness~ of malt, skimmed milk, and cocoa. ACTIGEN-E~ a combination of 8 vitamins and 4 minerals which helps in theoptimal release of energy. PROTOMALT~ a malt extract with a mixture of different Carbohydrates thatprovides energy and nutrients the body needs  [24]   Product Branding It is very important and vital because a brand is a term, name, sign, symbol, or design, or combination of these, that identifies the products or services of one seller or group of sellers and distinguishes them from those of competitors.  [25]  Branding helps the seller to segment markets, helps buyers and consumers identify products that might benefits them. For example, rather than just offering one general product to all customers, Nestlà ©Ã‚ ® can offer the different Koko Krunch, Honey Star, Nestle Bliss, Nescafà ©, Maggi, Nestle La Cremeria, Tropicana, and Kit Kat. In line with the Nestlà © position as a trusted food, nutrition and wellness company, Nestlà ©Ã‚ ® also focused on nourishing Malaysians to achieve overall wellness and deliver their promise to bring Good Food, Good Life to the people from all walks of life.  [26]   Packaging In todays era of globalization, for consumers, refreshing, ready-to-enjoy drinks are part of an dynamic and energetic lifestyle whether at play, home or work. Going beyond healthy refreshment, convenience, and quality, Nestlà © works hard to ensure that all packaging including drinks packaging respects the environment. In 2009, Nestlà © was able to save 58995 tonnes of packaging  material (paper, board, plastic, glass, metal) through its efforts to prevent food waste, guarantee their high quality. The approach includes many steps such as: decrease the volume and weight of packaging materials using recycled making material in packaging content wherever realistic supporting local packaging recycling and energy recovery activities helping customer to understand and take action to recycle more packaging  [27]   Labeling Label, is a part of packaging to perform several functions like identifies the product or brand, describe several things about the product who made it, where it was made, when it was made, its contents, how it is to be used, and how to use it safely, and lastly is to promote the brand, support its positioning, and connect with customers.  [28]  Nutritionists and scientists  has corporate responsibility through food labeling, like Nestle has provided the details of the nutrients that the average person needs to consume each day, so that consumers could easily understand. The symbols on the Appendix were designed to show the amount of nutrition contains of Milo. Product Support Service Customer service is another element of product strategy, which can be a minor part or a major part of customer service.  [29]  Nestle, one of the worlds largest food and nutrition company, has been a popular food brand in India for nearly a century, which include head office, manufacturing plants and branch offices spread all over India. Nestle offers excellent customer support for their products and if you need any assistance from their customer support team, following information through browsing internet will help you to get in touch with Nestle customer care division easily and more quickly. Approach Nestle customer-care via online Visit  http://www.nestle.in/  and you can find information about many brands and products like Milk products and baby food, prepared products, beverages, chocolate and confectionaries, yogurts, drinks etc. If you have any request, query, interest, concern or complaint, submit the form at http://www.nestle.in/contact_us.aspx. You can submit Maggi related information at  http://www.maggi.in/contact_us.aspx. You can visit  http://www.starthealthystayhealthy.in/, which is a site special to mothers and new born babies. Place Place, also known as distribution and it involves company activities that make the product available to target consumers. It must be as conveniently available as possible that the customers want the product and service. Choosing the right product channel of distribution is key to the success of an organization because it will affect the sales volume of a company. This shown that selecting a place is very important and challenging for every company. Distribution Channel Nestle are subject intensive distribution where a firm tries to place their products into outlets as many as possible to meet the needs of consumers whenever. Nestle has developed distribution channels which to make sure the provision of products that the consumers able to purchase it whenever and wherever.  [30]  Hence, Nestle attempts to provide as many outlets as possible and expand it. Nestle uses two types of channel intermediaries that are wholesaler and retailer and it is convenient for Nestle because both channels have a lot of advantages in high number of ordering, short period of time to shipment, and have a large number of customers.  [31]   Retailer and wholesaler as their intermediaries between a producer and consumer where the products from the producer to the consumer through the retailer or wholesaler.  [32]  Nestle as the producer and distribute their products to wholesaler or directly to retailer then retailer sells the goods and products to consumer. Location Convenience Stores A small store which is located near a residential area or along the roadside and it usually open 24 hours such as 7-eleven, petrol stations, rest stops, and so on. Consumers can buy Nestle products at the convenience stores because Nestle tries to ensure the availability of products so that the consumers able to purchase it whenever and wherever. Consumers are more convenience and easily to buy Nestle products. Supermarkets A large, low-cost, low-margin, high-volume, self-service operation designed to serve the consumers total needs for grocery and household products such as Jusco, Tesco, Carrefour, and so forth. Supermarkets have a huge selection of products available for consumers at low prices. So, consumers can choose Nestle products which based on their needs then purchase it at low prices because supermarkets offer many choices for Nestle products compare with other small stores. Superstores A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services such as Walmart. Superstores stock huge stocks Nestle products purchasing them in large lots. So, the prices of products are cheaper. Consumers can take advantage of these price savings with buy a lot of various kinds of Nestle products such as Milo, Nescafe, Nestea, and so on. Consumers are saving greatly on time, effort, and money. Price A product price influences wages, rent, interests, and profits, of course some prospective customers are interested in low prices, where as another segment is more concerned with other factors, such as service, quality, value, and brand image. Nestlà © estimated and predicted the cost by doing accumulated production as if they produced mass production so it reduced their labored cost and other cost for production process its a big advantages and benefits of the Nestlà © company who produce large quantity of units. With the help accumulated and estimated the production Nestlà © Company has a low cost of production and high profit margin and Nestlà © Company selecting a price method of going rate price because their pricing near the competitor pricing. A good example is Nestle juices have a market leader in beverage industry and lastly Nestlà © set the final pricing related to their market competitors so Nestlà © price do not have impact on the company policy, and other marketing activities.  Ã‚  [33]   Flexible and elastic prices are the key factors of victory of Nestlà © in global market, for example Milkpak being the largest selling brand is being sold out at the same price as that of other lower quality products while maintaining its quality. Their marketing strategy includes a wide range of pricing strategy, and by doing this they can retain and keep their product rates at a sustainable position. Prices are affordable and have enough money to buy to almost all types of consumers as they have wide range of single product as in the case of beverages, fruit juices are affordable to low economy class and expensive tin packed beverages are also doing business in the market. Bulk purchase discount is also provided at the whole sale markets as well as at the market stores and besides seasonal price variations are also seen, especially in the case of chocolate products, either by upsizing at the same price or reducing the sale price.  [34]   Price Strategy Price strategy is a basic, long-term pricing structure, which creates the initial price for a product and the intended direction for price movements over the product life cycle. There are three type of pricing strategy which is Market-Skimming Pricing, Market-Penetration pricing. Nestle Malaysia at present practicing penetration pricing to market Milo which is away where Nestle charges a relatively low price for a product (Milo) at the beginning as a way to reach the mass market. Establishing Price Goal Marketers have two choices whether to use profit towards profit maximization or satisfactory pricing. The marketer need to have an understanding of trends and changes in the market place to set a goal, mission and vision. If Nestle Milo has decided to go for profit maximization objective, they must be able to afford large amount of investment. It is not difficult to follow competitors pricing but they may not have the best to think about cost, demand and changes in Product Life Cycle. So they have to require a careful and thoroughgoing analysis before setting the price.  [35]   Price Tactic Diagram 34-9c9f2ae321 Product Bundle Pricing In United States and Canada,  Hà ¤agen-Dazs products are produced by Nestlà © and come in several traditional flavors. The example of price bundling is Haagen-dazs, a company which is famous as